Steve Jobs , Elon Musk , Larry Page and Sergey Brin and the list of successful billionaires goes on.
Whenever they come up with a new product or service on stage they present it as its not a product, and they present it is a reason. They tell people the reason behind the making of the product.
What most of the people today do in entrepreneurship is making a good product and telling people about its features and all that and in the result they get not much response or even if they got then they fail to sustain the company for a really long run and it collapses in between 1-5 years. But this is the reason down below which is the core reason that why only 1% of the companies really make a difference and change the world and become multi billionaires in net worth.
When Steve Jobs was alive and whenever he come up on stage and present the I phone or The Ipad he always focus on telling people that this device is going to change things and it does make a difference and not only he says that but he always showed up a reason that why every Apple Product is different to anything else. I Still remember when Steve Jobs was presenting the first I pod on that it was impossible to make a product which you can carry in your pocket and it can keep thousands of song in your pocket. He beaten Sony’s Walkman. He revolutionized the whole music industry with it . And When he Came up with I phone then on that time there was no touchscreen phone and not such good features and it disrupted the industry. Your laptop have a replaceable battery and that idea was first implemented by Apple , today majority of the laptops have force touch trackpad instead of mouse and that was the idea implemented by apple in the Macbook. And this is what Steve jobs holds in every keynote whie presenting any apple product.
Elon musk who is the worlds most famous and cool and the most loving entrepreneur of all the time also follow the same thing . Whenever he present a TESLA Car he shows us the importance of sustainable energy every time. If he is going to deliver 1 hour product launch speech then he will spend 45 minutes to tell you the importance of sustainable energy and this explains his mission with his produce and then the next 15 minutes he tell the TESLA car features.
So this is Simple
People don’t buy what you do, they buy why you do it